Instagram · Reels and video posts
Schedule Instagram Reels from your content calendar
Take a finished vertical or horizontal clip, pair it with its Instagram caption, and schedule Post to publish it as a Reel at the selected time.
Delivery: Direct publishing · Caption: up to 2,200 characters
What Post supports
Post publishes one uploaded video to Instagram as a Reel.
Format boundary: This workflow publishes a single video as a Reel. It does not create or edit the video.
Good fit for
- Short product demos repurposed from a recording batch
- Founder videos prepared for a weekly cadence
- Educational clips timed with a related announcement
Pre-publish checklist
- Upload the final edited clip
- Make the caption useful without depending on audio
- Preview the file orientation before scheduling
Frequently asked questions
Does Post publish scheduled Instagram videos as Reels?
Yes. The current Instagram video workflow creates and publishes the uploaded video as a Reel.
Can Post edit or trim my Reel?
No. Upload the finished video you want published; Post handles scheduling and delivery.
Can I send the same video to TikTok or YouTube?
Yes. Select other connected video platforms, while checking each destination's publishing workflow and caption requirements.